How to Write Effectively for Your Business


[Published on’s blog on February 28, 2017

Link to full article here.]

We all want to sound brilliant when we write. When we think of good writing, many of us will usually consider “using big words” to be a key part of an impressive review or article. We may think that long, developed sentences teeming with thoughtful adjectives and adverbs actually makes for more appealing writing.

In reality, this isn’t the case.

A recent study in psychology sheds light on the truth about writing: to sound smart and be an effective writer, we must stop trying so hard. Using complicated words that might not be understood by people in every context will do nothing but prevent your work from being understood. A relevant idea that is delivered in a clear and direct way is 100 times more pertinent to readers—and more importantly, it will be remembered.

Why Grammar Matters

No matter what industry you’re in, chances are that you will have to use writing in your job. Whether you are writing something as small as a survey response or a well-developed analysis like a research article, it is crucial that your writing reflects an intelligent use of language. Otherwise, bad writing can have many negative effects on your career, from jumbling your business goals to ruining collaboration with your coworkers or customers.

According to Time Magazine, professionals who received one to four promotions in a 10-year period made 45% more grammatical errors then other professionals who were promoted six to nine times. For people looking to triumph at work, this statistic showcases just how critical it is to develop a concise, dependable voice. In combination with other factors, strong writing has a direct effect on your success.

After all, the power of words is an extremely useful tool in this day and age when so much of the information we receive is read online. If you are hoping to advance your writing skills fast, here are some tips for writing more effectively:

Be An Authority

Nothing exposes bad writing quite like a lack of authority. If you’re writing about something for the first time, you must do the research. Many people dread doing excessive amounts of research, as the payoff may not always be tangible at first. The key is to read widely and take plenty of notes, which will help your writing voice grow mature and become more influential. Otherwise, you’ll end up repeating yourself over and over again, and your statements will slowly start to lose conviction.

Becoming an authority on your subject will also make writing easier and faster. Before long, your words will thread seamlessly together. Try your best to commit to learning as much as you possibly can. The resources are right there at your fingertips and you should use them in order to cultivate your content in a way that makes sense.

[End of excerpt. Link to full article here.]

Published by Kelly Konya

Kelly is a freelance writer and poet native to Cleveland, Ohio.

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