What Digital Marketers Need to Know About Blockchain

[Published on The Impact Group’s blog on February 28, 2017 Link to full article here.] The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive. At present, the wayContinue reading “What Digital Marketers Need to Know About Blockchain”

The Importance of Being Social on Social Media

[Published on The Impact Group’s blog, blog.igpr.com, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. NoContinue reading “The Importance of Being Social on Social Media”

Goodbye Vacation Days! Here’s How to Pitch a Work Holiday to Your Boss

[Published on Coworker.com, January 18, 2018 Link to full article here.] It’s okay to admit it: you’re still bogged down by set vacation days, paid-time-off, and other limitations of your work schedule that keep you from traveling. You may sit there and wonder how you can manage to set out on new adventures in excitingContinue reading “Goodbye Vacation Days! Here’s How to Pitch a Work Holiday to Your Boss”

Should You Outsource Your Marketing?

[Published by The Impact Group’s blog, blog.igpr.com on January 23, 2018 See link to full article here.] Great news: your business is growing. Bad news: your business is growing. While growth means you are doing something right—like attracting and retaining ideal customers—it simultaneously makes for a serious conundrum from a marketing perspective. When a businessContinue reading “Should You Outsource Your Marketing?”

5 Benefits of a Collaborative Environment

[Published on Coworker.com, August 22, 2017 Link to full article here.] “If everyone is moving forward together, then success takes care of itself.” – Henry Ford When we envision a typical workplace, we think of an office with plain white walls, an overflow of post-it notes, and plenty of divisive cubicles. Employees oftentimes feel the pressures ofContinue reading “5 Benefits of a Collaborative Environment”