5 Steps to Writing Better Content, Faster

[Published on Grammarly's blog, July 6, 2018 Link to full article here.] Here you are, reading an article about writing better. Is it safe to assume that you’re procrastinating about writing right now? That’s okay—we aren’t here to scold you like your English teacher might. We’ve all been there. Your essay, blog post, or your... Continue Reading →

The Importance of Being Social on Social Media

[Published on The Impact Group's blog, blog.igpr.com, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. No... Continue Reading →

What’s the Key to Business Success? Appreciology

[Published on The Impact Group's blog, blog.igpr.com, February 1, 2018 Link to full article here.] The more changes that take place in today’s businesses, the more things stay the same—including the one factor that is crucial to success: appreciology. Coined by our co-founders Tom Speaks and Don Polyak at The Impact Group, appreciology is the art and science of appreciation.... Continue Reading →

Should You Outsource Your Marketing?

[Published by The Impact Group's blog, blog.igpr.com on January 23, 2018 See link to full article here.] Great news: your business is growing. Bad news: your business is growing. While growth means you are doing something right—like attracting and retaining ideal customers—it simultaneously makes for a serious conundrum from a marketing perspective. When a business... Continue Reading →

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