The Importance of Being Social on Social Media

[Published on The Impact Group's blog, blog.igpr.com, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. No... Continue Reading →

What’s the Key to Business Success? Appreciology

[Published on The Impact Group's blog, blog.igpr.com, February 1, 2018 Link to full article here.] The more changes that take place in today’s businesses, the more things stay the same—including the one factor that is crucial to success: appreciology. Coined by our co-founders Tom Speaks and Don Polyak at The Impact Group, appreciology is the art and science of appreciation.... Continue Reading →

Should You Outsource Your Marketing?

[Published by The Impact Group's blog, blog.igpr.com on January 23, 2018 See link to full article here.] Great news: your business is growing. Bad news: your business is growing. While growth means you are doing something right—like attracting and retaining ideal customers—it simultaneously makes for a serious conundrum from a marketing perspective. When a business... Continue Reading →

5 Benefits of a Collaborative Environment

[Published on Coworker.com, August 22, 2017 Link to full article here.] “If everyone is moving forward together, then success takes care of itself.” – Henry Ford When we envision a typical workplace, we think of an office with plain white walls, an overflow of post-it notes, and plenty of divisive cubicles. Employees oftentimes feel the pressures of... Continue Reading →

Building Community through Laughter

[Published by Saint Mary's Courier, Spring 2017 issue. Link to full article here.] Think of the last time you laughed. You may surprise yourself by recalling your laughter wasn’t during a funny moment at all. Though we always associate laughter with humor, we laugh when we’re exhausted, when we’re nervous, when we’re crying. It’s a gesture that,... Continue Reading →

[Published by Trinity News, January 27, 2016 Link to full article here.] Another year has gone by and Salinger’s unpublished works remain a mystery to the public; how long will his literary estate keep this up? And is posthumous publication ever really unjustifiable? Imagine this: it’s 2005 and J.D. Salinger is seated in his small shed nestled... Continue Reading →

What This Nobel in Literature Really Means

[Published by Trinity News, October 28, 2015 Link to full article here.] When Belarusian writer Svetlana Alexievich won the Nobel Prize in Literature last week, I immediately received word of the achievement from a friend on Twitter. She tweeted to me, “LIT JOURNO NOBEL!!!” to which I replied, “AND A WOMAN!!!” To say the least, we were... Continue Reading →

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