[Published on The Impact Group's blog on February 28, 2017 Link to full article here.] The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive. At present, the way... Continue Reading →
[Published by the Irish Times, June 27, 2015 Link to full article here.] As we exited the railway station, the abandoned buildings and lots spread a sensation of musk and gloom throughout the air. The pebbles bouncing along my suede lace-up boots were so dusty, it was as if they hadn’t been kicked in years. I knew... Continue Reading →
[Published on The Impact Group's blog, blog.igpr.com, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. No... Continue Reading →
[Published on The Impact Group's blog, blog.igpr.com, February 1, 2018 Link to full article here.] The more changes that take place in today’s businesses, the more things stay the same—including the one factor that is crucial to success: appreciology. Coined by our co-founders Tom Speaks and Don Polyak at The Impact Group, appreciology is the art and science of appreciation.... Continue Reading →
[Published on Coworker.com, January 18, 2018 Link to full article here.] It’s okay to admit it: you’re still bogged down by set vacation days, paid-time-off, and other limitations of your work schedule that keep you from traveling. You may sit there and wonder how you can manage to set out on new adventures in exciting... Continue Reading →
[Published by The Impact Group's blog, blog.igpr.com on January 23, 2018 See link to full article here.] Great news: your business is growing. Bad news: your business is growing. While growth means you are doing something right—like attracting and retaining ideal customers—it simultaneously makes for a serious conundrum from a marketing perspective. When a business... Continue Reading →
[Published on Coworker.com, August 22, 2017 Link to full article here.] “If everyone is moving forward together, then success takes care of itself.” – Henry Ford When we envision a typical workplace, we think of an office with plain white walls, an overflow of post-it notes, and plenty of divisive cubicles. Employees oftentimes feel the pressures of... Continue Reading →
[Published by Saint Mary's Courier, Spring 2017 issue. Link to full article here.] Think of the last time you laughed. You may surprise yourself by recalling your laughter wasn’t during a funny moment at all. Though we always associate laughter with humor, we laugh when we’re exhausted, when we’re nervous, when we’re crying. It’s a gesture that,... Continue Reading →
[Published by Trinity News, January 27, 2016 Link to full article here.] Another year has gone by and Salinger’s unpublished works remain a mystery to the public; how long will his literary estate keep this up? And is posthumous publication ever really unjustifiable? Imagine this: it’s 2005 and J.D. Salinger is seated in his small shed nestled... Continue Reading →
