[Published on The Impact Group's blog on July 20, 2018. Link to full article here.] We've all heard the phrase, "The pen is mightier than the sword." In the world of marketing, this phrase has never been more true. Learning how to write—and write well—is just like mastering any other skill. It takes time. It takes... Continue Reading →
[Published on Coworker.com's blog on March 26, 2018. Link to full article here.] f you’re reading this, you probably love to travel. With the ever-growing digital nomad population taking over the entrepreneurial sphere, people around the globe are increasingly able to work remotely which directly translates to more travel time. Since more employees are working remotely... Continue Reading →
[Published on Coworker.com, March 21, 2018 Link to full article here.] At Coworker.com, we value collaboration above almost every other characteristic of a working environment. In our dynamic, diverse world, there is a greater need for new attitudes towards the way employees work together. As more people work remotely and turn to a digital nomad lifestyle, the... Continue Reading →
[Published on Coworker.com's blog on February 28, 2017 Link to full article here.] We all want to sound brilliant when we write. When we think of good writing, many of us will usually consider “using big words” to be a key part of an impressive review or article. We may think that long, developed sentences... Continue Reading →
[Published on The Impact Group's blog on February 28, 2017 Link to full article here.] The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive. At present, the way... Continue Reading →
[Published by the Irish Times, June 27, 2015 Link to full article here.] As we exited the railway station, the abandoned buildings and lots spread a sensation of musk and gloom throughout the air. The pebbles bouncing along my suede lace-up boots were so dusty, it was as if they hadn’t been kicked in years. I knew... Continue Reading →
[Published on The Impact Group's blog, blog.igpr.com, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. No... Continue Reading →
[Published on The Impact Group's blog, blog.igpr.com, February 1, 2018 Link to full article here.] The more changes that take place in today’s businesses, the more things stay the same—including the one factor that is crucial to success: appreciology. Coined by our co-founders Tom Speaks and Don Polyak at The Impact Group, appreciology is the art and science of appreciation.... Continue Reading →
[Published on Coworker.com, January 18, 2018 Link to full article here.] It’s okay to admit it: you’re still bogged down by set vacation days, paid-time-off, and other limitations of your work schedule that keep you from traveling. You may sit there and wonder how you can manage to set out on new adventures in exciting... Continue Reading →
