The Importance of Being Social on Social Media

[Published on The Impact Group's blog, blog.igpr.com, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. No... Continue Reading →

What’s the Key to Business Success? Appreciology

[Published on The Impact Group's blog, blog.igpr.com, February 1, 2018 Link to full article here.] The more changes that take place in today’s businesses, the more things stay the same—including the one factor that is crucial to success: appreciology. Coined by our co-founders Tom Speaks and Don Polyak at The Impact Group, appreciology is the art and science of appreciation.... Continue Reading →

Should You Outsource Your Marketing?

[Published by The Impact Group's blog, blog.igpr.com on January 23, 2018 See link to full article here.] Great news: your business is growing. Bad news: your business is growing. While growth means you are doing something right—like attracting and retaining ideal customers—it simultaneously makes for a serious conundrum from a marketing perspective. When a business... Continue Reading →

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