The Importance of Being Social on Social Media

[Published on The Impact Group’s blog,, February 12, 2018 Link to full article here. This is not news: social media marketing has a 100% higher lead-to-customer turnoverthan traditional methods of outbound marketing. With such a high percentage, it’s no surprise that 84% of B2B marketers utilize social media in some form to promote their best-ranking strategies. NoContinue reading “The Importance of Being Social on Social Media”

Should You Outsource Your Marketing?

[Published by The Impact Group’s blog, on January 23, 2018 See link to full article here.] Great news: your business is growing. Bad news: your business is growing. While growth means you are doing something right—like attracting and retaining ideal customers—it simultaneously makes for a serious conundrum from a marketing perspective. When a businessContinue reading “Should You Outsource Your Marketing?”